Online Marketing and Web Design Blog

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Kerry Sweeney

How to Improve Your Membership Organization with the "Membership Lifecycle"

Is your organization having problems chamber-of-commerce-website-design-seattle.jpgrecruiting and retaining members? Perhaps using the "membership lifecycle" to analyze the membership experience in your organization will help you identify and fix issues. The membership lifecycle is a concept that was developed by the membership marketing company Marketing General, and it consists of the following five stages: read more

Jessica Bryant

Is PPC Right for Your Small Business?

Pay-per-click advertising, or PPC advertising, can produce profitable results for some small businesses, but not all of them. The process of finding and bidding for targeted, relevant keywords that generate affordable leads and sales may be too risky and costly for small businesses with limited marketing budgets. read more

Jessica Bryant

7 Tips for Marketing Your Law Firm with Press Releases

Law firm marketing isn't an option - it's crucial if you want your law firm to survive in today's competitive market. The creation and distribution of press releases is an effective way to get your law firm's name in front of thousands of prospective clients. Press release marketing also improves your search engine visibility, drives more traffic to your law firm's website, and helps your law firm generate more publicity. Here are some tips for marketing your law firm effectively with press releases. read more


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