Online Marketing and Web Design Blog

Good design has the potential to achieve impressive results for your law firm, while bad design could lead visitors to assume that your law firm is incompetent or poorly managed. Just like you wouldn't let your law firm's physical location get messy and run-down, you shouldn't let your law firm's website get outdated, either. read more

We've met with a lot of clients whose understanding of search engine optimization is minimal. However, most people do have a general understanding that showing up on the first page of Google search is 'pretty important', but... just how important is it? read more

Up until fairly recently, law firms didn't take social media seriously. But that has changed. According to a recent ALM Legal Intelligence report, 85% of leading law firms in the United States use social media and social networking as part of their overall promotional strategy. What’s more, 49% of the law firms surveyed in this report stated that blogging and social networking initiatives generated new business leads. read more

Many chambers of commerce are strapped for cash and are looking for alternative revenue streams besides membership dues. While generating non-dues revenue can certainly be beneficial, many chambers of commerce expend far too much time, energy, and resources promoting non-dues revenue-generating programs that achieve lackluster results. Some popular non-dues revenue streams include travel programs, affinity programs, and resale programs. read more

It's far less expensive to retain existing customers than it is to acquire new ones, so don't neglect your current members for the sake of attracting new business. The success of any chamber of commerce depends on its retention rates. read more