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When users search for items on Google, the intent of the search determines the results shown. Although Google is getting better at determining intent, if a search term is not specific enough, Google simply throws out results for several potential intentions. Users then refine their search times to narrow down what it is they seek. read more

13 Ways the World Wide Web Consortium (W3C)'s Accessibility Guidelines Also Help your Website's Search Engine Optimization read more

Sometimes, we get so obsessed with metrics that we forget to focus on the ones that really matter. On the web, popularity certainly brings visitors, but that doesn't necessarily translate into leads, or our ultimate goal – sales. Focusing your marketing on the right market will generate more leads and sales for your marketing dollars. read more

SEO efforts should start when you are building your website – they should never be an afterthought. One of the cornerstones of great rankings is high-quality web design and development. read more

One of efelle's newest eCommerce website clients, Uno Noteband, has begun their kickstarter campaign and it is proving to be even bigger than projected. The campaign started late Sunday night and has raised over $29,000 in less than 24 hours. With a total goal of $50,000 there is no guessing whether they are going to meet their goal or not. read more