Fred

Sometimes, we get so obsessed with metrics that we forget to focus on the ones that really matter. On the web, popularity certainly brings visitors, but that doesn't necessarily translate into leads, or our ultimate goal – sales. Focusing your marketing on the right market will generate more leads and sales for your marketing dollars. read more

SEO efforts should start when you are building your website – they should never be an afterthought. One of the cornerstones of great rankings is high-quality web design and development. read more

One of efelle's newest eCommerce website clients, Uno Noteband, has begun their kickstarter campaign and it is proving to be even bigger than projected. The campaign started late Sunday night and has raised over $29,000 in less than 24 hours. With a total goal of $50,000 there is no guessing whether they are going to meet their goal or not. read more

Even if you write a simple personality profile to celebrate a new addition to your team, blog content is a useful tool to mold and cultivate your brand's image while adding a human touch. read more

efelle is honored to have six nominations and six awards from the 2014 MarCom website design competition, out of over 6,500 nominations from 17 countries. The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world... read more