Website Design & Development

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Design: The Six Minds of User Experience [UX] Design
Fred Lebhart

Design: The Six Minds of User Experience [UX] Design

When we think about user experience design, we're often thinking about the way an experience feels to a user and the decisions it prompts a user to make. But, argues UX psychologist John Whalen, these represent only two of the driving forces behind a user's experience. There are four other "minds" that contribute to whether or not a design is effective. read more

Rebrand or Refresh? How to Decide What You Need
Kerry Sweeney

Rebrand or Refresh? How to Decide What You Need

It's always a little jarring when a brand you know suddenly changes their image. One needs only to look at the swift, acute reaction to Instagram's new logo to confirm that people definitely take notice when things change. read more

Why A Professional Logo Makes the Difference
Jessica Bryant

Why A Professional Logo Makes the Difference

To the untrained eye, many logos and word-marks look relatively simple. And in 2016, when just about everyone has Photoshop or some other kind of photo-editing software at their fingertips, it can be extremely tempting for businesses looking for a new logo to simply boot up Google Docs, pick a font, and call it a day. read more


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