eCommerce Marketing

It's hard to believe, but we've been buying things online for well over a decade. Still, trends in eCommerce and online shopping are changing all the time, as customers develop new habits and methods of discovery. If your online store hasn't been updated since the days of Web 2.0, it's probably time to look into what you could be doing differently—and what others are doing read more

Neucor Inc. came to efelle with the primary goal to create a professional and user friendly website to showcase and sell their new product. We utilized our eCommerce module which allows them to upload multiple images of their product, add descriptions, share benefits, specifications, and most importantly, allows customers to purchase their product. read more

Cart abandonment causes online retailers a great deal of pain. How much pain? According to Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned. Think about that. For every 100 potential customers, 67 of them will leave without purchasing. How much would your revenues increase if you were capturing those sales instead of losing them? read more

Rosanna came to efelle to redesign their outdated and nonresponsive website. They were interested in upgrading their user experience and functionality. They wanted better customer usability, a stronger call to action and faster refresh time. In addition, creating a simplified website while remaining clean and elegant was also important to them. read more

We've just wrapped up another holiday shopping season and retail numbers are still being crunched to determine whether the holiday season can be considered a success. Preliminary figures from MasterCard SpendingPulse indicate that overall holiday sales jumped about 7.9 percent when compared with 2014. And Forbes reports that Cyber Monday (November 30, 2015) pulled in a whopping $3 billion alone! read more