Online Marketing

News networks, blogs, and online magazines have experimented with editing or changing the way they do comments; some have even gotten rid of comment sections altogether. And yet, some content marketing evangelists still swear by comments on blogs. Does your blog need comments—and why do some people still tout them? read more

In marketing, we tend to focus on the end result: conversion. But if your marketing campaigns—and especially your content marketing—ends after the product has been shipped, you may be missing out on some huge opportunities, both for developing repeat customers and drumming up the kind of word-of-mouth that money can't buy. read more

If you blog regularly as a part of your content management strategy, you may be wondering if it's time to add a few inches to your typical post. Unfortunately, not everyone has the time or ability to write the next American novel once a week. read more

Typically, customer survey questions are written in the form of a yes or no, which doesn't encourage customers to elaborate or offer complete answers. Instead of using the same straightforward questions, consider elaborating your survey or adding questions that can offer more insight. read more

Even if you never thought you'd be a published author, if you're looking to generate leads and expand your content marketing offerings, it might be time to think about writing a book—well, an eBook anyway. read more