Online Marketing

After spending MONTHS working on your nonprofit's website you don't want all of the time, money and energy spent to be wasted! Here are a few steps on how you can maximize your web site launch so it gets the attention it deserves! read more

Everyone knows that search engine optimization (SEO) is critical for businesses to thrive, but did you know that it's only one small piece of a much larger puzzle? More and more, customers are coming across new businesses via social media platforms. For this reason, savvy marketers must also prioritize social media optimization, or SMO. read more

It can often be hard to find time to keep up with all the latest marketing trends and developments, which is exactly why podcasts can be such a great source of new information. Here's a great list for any business owner or marketer who wants to learn to improve their marketing expertise. read more

A professionally designed business website wouldn't be complete without a way to capture email addresses from clients and visitors. When a user gives you their contact information, they've already taken the crucial first step in forming a trusting relationship; your job now is letting them know what to do—or what to buy—next. If you've been collecting emails from potential clients for some time and are looking to reignite your list, these four tips can help get you started. read more

One of the top design trends of 2017, mobile-first design is a fairly natural next step following a year when mobile browsing officially outpaced desktop usage. Customers are going mobile, marketers know it, and now, web designers are building for that. But what exactly does it mean to build mobile-first, and is it something you should consider? read more