10 Things That Every Home Builder Website Needs

Here are some tips for creating an effective home builder website

Whether you need to redesign your current home builder website or build a new website from scratch, here are 10 things your home builder website should have.

1. Strong branding

Don't let the brand identity you've worked so hard to build be diluted by a generic template website. Make your home builder website stand out from the competition by branding it to align with your company's unique identity and offerings.

2. SEO-friendly capabilities

It doesn't matter how fantastic your website is if it shows up on page 30 of Google when people search for related keywords. Prospective buyers need to be able to find your website easily if you want them to consider your company. Make sure that your home builder website is built with SEO best practices in mind and that it comes equipped with SEO tools, so you can easily optimize all of the new content that you add.

3. High quality photos

Hiring a professional photographer to take photos of your homes and communities is well worth the expense. Buying a home is an emotional decision, so if your website is populated with beautiful photos of your homes and happy families living in them, you're more likely to get potential buyers interested. For optimal results, build a website with enhanced image galleries that allow you to display multiple photos and detailed information about each home.

4.Well-written copy and content

Your website visitors crave information. Provide them with the information they seek with a home builder blog and encourage them to take the next step with clear marketing copy that's informative and professional.

5. The ability to update your website instantly

Don't settle for a home builder website that you can't update yourself. Get a home builder website that comes with a built-in CMS, so you can edit and update your website without assistance, even if you have limited technical knowledge.

6. Lead-generation forms

Convert website traffic into leads by including lead-generation forms on all pages of your website. Lead-generation forms make it easy for prospective buyers to contact you from any page of your site, so if they find a home they like, they can quickly send you a message.

7. Social media integration

Reach more potential buyers and grow your influence by integrating your social media presence with your home builder website.

8. Online scheduling

Make it easier to set up appointments with potential buyers by choosing a home builder website with an online scheduling module.

9. Clear navigation

Home builder websites present users with a significant amount of information, including floor plans, community information, photos, information about amenities, and more. Your website's navigation should be clear and organized to enable prospective buyers to effortlessly find their dream homes.

10. A mobile-friendly version

A growing number of homebuyers are searching for information about homes on their mobile devices. Don't let customers slip through your fingers... Create a mobile version of your website so that your content is viewable on smartphones and tablet devices.

Is your Home Builder Buisness in Need of a Website Redesign?

You need a web design company that understands your business and buyers – efelle creative is that company. We have extensive experience working with home builders, and we don't just build websites... we market them, too. Give our home builder web design and marketing specialists a call at 206.384.4909 or fill out our online contact form to set up a free consultation.

About the Author

As the founder of efelle (launched in 2005), Fred's vast work experience brings together a perfect balance of business, marketing and technology.

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