10 Twitter Tips for Your Ecommerce Website
Twitter Tips for Your Ecommerce Website
Take your ecommerce shop to new heights with these Twitter tips.
Are you an ecommerce store owner? If so, you’ve probably heard of Twitter and the benefits it offers ecommerce businesses. Twitter not only helps you boost leads, drive sales, and build your brand’s popularity and authority – it also enables you to determine what’s going on in your industry and communicate more effectively with your customers. Follow these Twitter tips to grow your Twitter following and your ecommerce business’s online presence.
1. Use Twitter search
Use Twitter’s search feature to find industry keywords and users to follow, as well as keep track of what’s going on in your industry.
2. Use a custom Twitter background
Use a custom Twitter background that features your logo and pertinent information, such as your contact information, website URL, and Facebook page’s URL. Your Twitter background should match the look and feel of your ecommerce site.
3. Don’t be afraid to get personal
One of the keys to Twitter success is building personal connections with your audience. Rather than talking about business all the time, try to connect with your followers on a personal level by sharing tidbits about your personal life. If all you do is sell, sell, sell in your Twitter stream, your followers will get bored quickly. That being said, you shouldn’t overwhelm your Twitter followers with pictures of your kitten or updates about what you ate for lunch. A good rule of thumb to follow is to make 1 in every 12 tweets about you.
4. Use hash tags
Use hash tags that are related to your industry to ensure that others can find your tweets and follow you. For example, a popular hash tag in the ecommerce industry is #ecommerce.
5. Join chats
Join chats to connect with other Twitter users, increase your following, and have interesting conversations that are related to your industry. Twitter chats that are popular with ecommerce businesses include #Blogchat, #Brandchat, and #DIYchat.
6. Retweet other users’ tweets
Retweet the tweets of thought leaders in your industry and other influential Twitter users so you can attract their attention and potentially get them to follow you back or retweet your content down the line.
7. Upload an eye-catching photo
Use your logo or a casual headshot as your Twitter photo – don’t use an overly formal headshot because it will make you look stiff and unapproachable.
8. Ask questions
One way to engage your Twitter followers is through asking interesting questions. People love to give their input on a variety of matters, so make an effort to ask your followers at least one thought-provoking question per day.
9. Make it easy for your followers to retweet your tweets
Getting retweeted is crucial to maximizing your exposure and growing your following. While it’s possible to retweet someone’s tweet using the retweet button, many users still retweet manually. Tweets are limited to 140 characters, but you can provide enough space for your followers to retweet your tweets manually by using a URL redirection service and making your Twitter name as short as possible.
10. Learn from the experts
If none of your in-house staff members have social media expertise, don’t attempt to handle your Twitter marketing needs in-house. Smart ecommerce companies hire a social media marketing consultant to help them plan their Twitter strategy and lead employees in the right direction.
Hire efelle to Spearhead Your Ecommerce Business’s Twitter Campaign
Let efelle create a branded Twitter page for your ecommerce business, develop a Twitter marketing strategy that aligns with your goals, and effectively manage your Twitter campaign. Call 206.384.4909 or fill out our online contact form to set up a free consultation with our social media marketing team!