eCommerce Marketing

Jason Shindler Posted by Jason Shindler on November 26, 2019

3 Last Minute Black Friday & Cyber Monday Tips

3 Last Minute Black Friday & Cyber Monday Tips

Holiday Tips for eCommerce Websites

Thanksgiving is finally here. Pies are baking, turkeys are basting, and businesses are preparing for their busiest weekend of the year. With Black Friday and Cyber Monday upon us, we're sharing three last minute tips for you to have the best Black Friday weekend yet!

1. Create a social image + masthead

Make it obvious that you've got a sale going on, no matter what platform someone might find you on. If you have yet to master Photoshop, check out a free tool like Canva to create assets for the sale. 

Sharing about your sale on a number of different platforms is a great way to get visibility and get people to shop your sale.

2. Turn on abandoned cart emails

Whether you install an App in your Shopify store (like Mailchimp, Smart Cart Recovery, or Recart Messenger) or use the automated ones in BigCommerce, make sure they’re turned on. Since people will probably be shopping at multiple stores (aka clicking back and forth between multiple tabs on their computer) all weekend long, so an abandoned cart is a great way to remind them to come back to your store and buy something!

To optimize the entire holiday season, consider creating a sequence of abandoned cart emails to save carts throughout the season.

3. Gather email addresses

Black Friday and Cyber Monday oftentimes brings new people to your site, so take advantage of this and capture their email addresses for future marketing. 

Whether it’s through an additional percentage off or capturing it at check out, make sure you keep track of the list and put it to good use. A study by Privy found that email addresses are worth about 15 dollars of money spent per email. That means, if on Black Friday you capture just 1,000 new emails, that’s a projected $15,000 generated just by capturing new emails. So, turn on a newsletter sign up and make sure that you're capturing those emails!

And with that, we wish you good luck for Black Friday, Small Business Saturday, and Cyber Monday. 

We’re here to offer tips and answer your questions throughout the holiday season. Feel free to reach out to with any of your holiday questions to have your most successful holiday season ever.