Website Design & Development

Kerry Sweeney Posted by Kerry Sweeney on January 16, 2012

Why your Ad Campaign needs a Landing Page

Enhance your Online Marketing with a Website Landing Page..

here are 5 Reasons why you should Create a Landing Page for Your Ad Campaign

When launching an online advertising campaign, one of the most EFFECTIVE and rewarding things you can do is create a landing page that’s separate from your main website. It’s ideal to make the landing page a destination for all the traffic you generate from paid search ads, display ads, and email marketing campaigns. Here are 5 reasons why.

 1. Consistency

By creating a specific landing page for your online marketing campaign, you can ensure that the headline, messaging, images, and call-to-action you use are consistent with what customers see on the advertisement that appears before they click. This allows you to deliver on the promise of your ad copy while strengthening your brand image. The tease and deliver approach, along with brand message repetition, often achieves excellent results.

2. Endless testing possibilities

When you perform split testing using Google Website Optimizer or a similar program, you can test all the critical elements of a web page that affect conversion rates. Critical elements of a web page include the headline, colors, call-to-action, bonus offer, and buttons.

3. Higher conversion rates

By continually testing and tweaking your landing page, you’ll be able to achieve HIGHER CONVERSION RATES and therefore increase sales. Even increasing conversion rates by just a little will enable you to achieve larger sales gains than you’d get from buying more web traffic.

4. Refine your brand image

Testing and perfecting your landing page will help you to determine which design, messaging, and offers work best for your brand. You may discover that your customers respond best to branding that’s totally different from what you started with.

5. Obtain a wealth of data

Throughout the process of testing your landing page and making improvements to it, you’ll obtain a wealth of valuable data about your customers that will help you improve your marketing efforts. As a result, you’ll be able to make decisions more confidently in the future regarding marketing variables, such as colors, messaging, and placement.

The next time you launch an advertising campaign, consider creating a targeted landing page. With a relatively small amount of work and in a short amount of time, you’ll have access to innumerable opportunities for advanced learning. In the long run, your simple landing page will likely prove to be the best investment in advertising that you’ve ever made!

Ready to enhance your ad campaign results with a landing page?

Contact us  at 206.384.4909 today to outline a strategy to achieve the best results possible from your online ad campaign. Our team of online marketing professionals can help take your marketing efforts to the next level!