Website Design & Development

Fred Lebhart Posted by Fred Lebhart on May 30, 2012

5 Tips for Designing a Law Firm Website That Brings in More Leads and Clients

5 Tips for Designing a Law Firm Website That Brings in More Leads and Clients

Increase exposure & attract clients with these law firm web design tips

Promoting your law firm online isn't on the cutting-edge anymore - it's an absolute must if you want to stay competitive. An increasing number of people are skipping the Yellow Pages and turning to search engines to find attorneys. To ensure that your website leaves visitors with a positive impression and encourages them to hire your firm over the competition, follow these 5 law firm website design tips.

  1. Clear website navigation: People are visiting your site to obtain specific information. Their perception of your website will largely be based on how easy or difficult it is to find the information they seek. Ensure that your site's navigation is clear to make it easier for visitors to find what they're looking for. Include your law firm's contact information on every page of your site, as well, so potential clients can get in touch with you.
  2. Segment your site's visitors: Rather than treating visitors to your site as if they were all the same, give them a few choices regarding who they are and what they're looking for on your website. When visitors click on an option and reach the next page, they'll be presented with information that's relevant to their problems and needs. Segmenting visitors enables you to obtain higher quality leads from your website, boost conversions, and garner valuable insights.
  3. Social media integration: Law firms are finally warming up to social media marketing. According to an ALM Legal Intelligence report released in February, 40 percent of law firms said that blogging and social media have helped them land new work. Grow your social media following and increase your law firm's social clout by integrating your social media accounts with your website.
  4. Email newsletter sign-up form: Include an email newsletter sign-up form on your website, so you can bring potential clients into your sphere of influence and get permission to send them marketing messages over the course of time. When prospects first land on your site, they might not need your services right away, but they could end up hiring you down the line if you stay in touch with them via email marketing.
  5. The right look and feel: Your website's design should communicate your law firm's culture and mission. Its logo, colors, and images ought to be consistent and reflect your firm's branding and identity. Your prospects are looking for a qualified, experienced, and reputable lawyer – does your website's design send the right message?

Engage Prospects with a Law Firm Website by efelle

efelle creative is a Seattle-based design, development, and marketing firm that offers clean, search engine-friendly websites for lawyers. If you need a website that accurately represents your law firm's brand, generates leads, and wins you new clients, contact us and set up a free consultation. Call 206.384.4909 or fill out our online contact form to get in touch with one of our law firm marketing specialists!