6 Facebook Marketing Tips for Property Managers

Are you using Facebook to its fullest potential?

These days, virtually all of your tenants are likely using Facebook to communicate with their friends and family. Facebook is also a great tool for marketing your property management firm. It allows you to connect with tenants, tell your story, and build your brand name. Here are 6 Facebook marketing tips for property managers.

Treat it like a community

Facebook is not an advertising space – it’s an online community where people go to hang out and chat. If all you do is post ads and promotions on your Facebook page, you’re going to turn people off. While it’s OK to do some promoting on Facebook, it is ultimately a tool for socializing.

Your property management company’s Facebook page should reflect your personality and brand. People connect with people, not logos, so don’t hesitate to include pictures of you and your team on your Facebook page and reach out to people personally.

Use a compelling cover photo

Facebook’s new timeline format features a giant photo in the header called a cover photo. Your cover photo is an opportunity to attract attention and grow your fan base, so it should represent your business as its best. Use an attractive photo of one of your properties or communities to entice people to explore your Facebook page.

Invite your Facebook fans to interact with your website

Create engaging, informative content for your property management website and promote it via Facebook. Encourage your Facebook fans to read articles and watch videos on your site, so you can drive more traffic to your website and build an active community around it.

Give something away for free to encourage people to “like” your page

Give away discount coupons to a local restaurant or store for a month to people who “like” your Facebook page. Doing so will help you build up your fan base quickly.

Promote your Facebook page offline

Hand out flyers to people who come to your office, encouraging them to “like” your Facebook page. If they “like” you on Facebook, you’ll be able to stay in touch with them and possibly convert them into buyers.

Host a social event and promote it on Facebook

Not only will posting information about your event on Facebook help to increase event attendance, it’ll also assist you in promoting your Facebook page via word-of-mouth marketing. After the event is over, you can post photos on your Facebook page and tag people that were in attendance. That way, the pictures will show up in their friends’ Facebook news feeds.

Grow Your Property Management Brand with a Facebook Page

efelle creative designs custom branded Facebook pages for property managers and offers social media marketing services that help them reach prospective tenants on the social web. For more information about how we can help you launch and manage an effective Facebook page, give us a call at 206.384.4909 or fill out our online contact form to set up a free consultation!

See Also:

Do Property Managers Need a Blog?

How Property Managers Can Use Pinterest