6 Tips for Increasing Traffic to Your Property Management Website

Boost traffic levels and leads with these online marketing tips for property managers.

A property management website without traffic may as well not exist. If you want to generate a steady amount of leads online, it’s vital to effectively market your property management website and drive targeted traffic to it. Here are 6 tips that will help to increase the amount of traffic your property management website receives.

1. Create SEO-friendly content

Create SEO-friendly content that’s optimized for the keywords prospective renters use to find properties in your area. Provide your website visitors with valuable information about your local area to encourage them to visit your website. Many people who are looking for properties are also seeking information about the local community. The more high quality content your property management website has, the more traffic it will get.

2. Create videos

Create videos of local businesses, local parks, and other area sights, and then upload them to YouTube. You can place a link in the videos that leads directly to your property management website. In addition, create videos of your listings to help promote them and drive more prospective renters to your property management website.

3. Optimize images for the search engines

For the best results, hire a professional photographer to take stunning photos of your properties. Use image filenames that contain your target keywords and keyword-rich image alt tags. Search engine robots can’t see images, so they rely on keywords to determine what pictures are about and rank them accordingly.

4. Write catchy headlines

When writing content for your property management website or blog, make sure that your headlines are as catchy as possible. That way, when you share your content via social media or people see it in the search engine results pages, they are more likely to click on it. Headlines are arguably the most important aspect of your content because they make the difference between people clicking on your content and ignoring it.

5. Participate in social media

Create accounts on all of the big social media networks, such as Facebook, Twitter, and Pinterest. Share your content on these networks and engage with other users on a regular basis to drive a steady stream of traffic to your website, increase your property management website’s search engine rankings, and increase brand awareness.

6. Build a community

Build a community on your website to encourage people to come around on a regular basis. If you engage in conversations with your customers and prospects by asking open-ended questions and responding to people’s comments, you’ll gradually build a following that’s immune to search engine updates and other changes that are beyond your control.

Drive More Traffic to Your Website with efelle’s Online Marketing Services

efelle can help you drive more targeted traffic to your property management website with social media marketing, SEO, video marketing, and more. Give our property management marketing specialists a call at 206.384.4909 or fill out our online contact form to set up a free consultation.

About the Author

Kerry is one of the award-winning Sr Designers on our team. With almost a decade of professional experience, she has a true passion for all things design.

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