8 Reasons Why Your Website Should Be Mobile Ready by Now
8 Reasons Why Your Website Should Be Mobile Ready by Now
Getting Everyone Onboard the Mobile Ship
In case you didn't get the memo, a lot of people are using mobile devices, like smartphones and tablets, to access everything from shopping to social networking. It's a trend that is definitely not going away anytime soon. So, if you're not making the most of mobile marketing, how can you expect your business to be successful in the 21st Century?
The good news for you is that it's not too late. There's still time to develop an effective mobile marketing campaign. The only problem is convincing yourself to get off your fanny and do it, right? If that's the case, then here are 8 reasons you should.
Numbers Don’t Lie
These compelling statistics should convince you that it’s time to buy into mobile. According to a 2014 report from the Pew Research Center:
- 90% of American adults have a cell phone
- 58% of American adults have a smartphone
- 32% of American adults own an e-reader
- 42% of American adults own a tablet computer
- 44% of cell owners have slept with their phone next to their bed
- 63% of adult cell owners use their phones to go online
According to data compiled by Ericsson, mobile traffic is expected to significantly rise during the next five years. They estimate that by the end of 2019, there will be 9.3 billion mobile subscriptions and 5.6 billion smartphone subscriptions. So, to make a long story short, if you want your company to remain competitive, you have no choice but to embrace mobile.
Customer Satisfaction Guaranteed
According to Google Mobile Planet, as of 2013, 79%of mobile users accessed specific services and websites daily through a web browser. Coming in at a close second, the report showed 75%of people utilized apps daily to access specific services and sites.
In September 2014, Jane.com, an apparel and accessory e-retailer, integrated one-touch checkout capability into its Apple iOS universal app for smartphones and tablets.
The result?
The first month, approximately 10% of their total sales came from the app. By the end of the year, sales through the mobile app made up 35% of total company sales. As of February 2015, 27% of total sales come from the mobile app - 35% from smartphones, 10% from tablets, and a meager 28% from conventional PCs. Mobile commerce now accounts for 72% of their total company sales, and the app is becoming a more significant player.
“The easier a retailer makes it for consumers to check out on a mobile device, the more likely a consumer is to complete a purchase via mobile.”
Additionally, mobile allows your team to easily gather data about your visitors so you can continuously improve the customer experience.
The Best Method to Reach Customers
The ability to target your audience is deemed one of the most important benefits of search engine management (SEM). By utilizing location services on smartphones, you can focus on the most profitable customers based on that location.
Want a simple and effective way to engage your visitors through social media or offer them a coupon? Mobile is by far the way to go.
“Facebook's main app was the most downloaded app of the year, with an incredible 118.023 million average unique users. It has also gained some new users since last year, with a 15% year-over-year increase, according to Nielsen.”
In addition, eMarketer reports that in the United States, digital coupon users will surpass 100 million in 2014.
In short, mobile is one of the most successful and effective ways to reach your customers.
Navigate Across Multiple Channels with Mobile Ease
Why is mobile still the next big thing?
Mobile marketing can integrate with multiple channels, improve social media engagement, and help you develop and manage email marketing.
"In the U.S., more than half of email marketing messages are viewed on mobile devices. A different study from Forrester Research found that 42 percent of US retailers' email opens occur on smartphones' it was at 28 percent in 2013. Tablets accounted for 17 percent of email opens, though that's only up from 16 percent in 2013."
Saves You Some Cash
Whether you believe it or not, going mobile can be cost-effective.
Mobile advertising costs a fraction of what radio and television advertisements cost. That means you can connect with more people for less money. You can afford to send new or repeat messages to remind consumers of what you are offering. You can test your mobile ads for effectiveness before relocating the ads to more expensive platforms.
Leading the Competition
If you want to stay in front of the competition, you'll have to start implementing a mobile strategy immediately. Advertisement spending is rising and businesses were reported to have spent an estimated $31.45 billion on mobile spending in 2014.
Even My Grandma Can Do It
Marketing content for mobile devices is very easy to create and employ. Sending an image, video or text message promotion is faster and easier than doing it from a desktop.
It is also simpler to distribute coupons, promos and additional marketing incentives to the consumer on a mobile platform. The greatest advantage is that your promo or coupon will be right there on the user's mobile device, hence allowing that person to access your information at any time.
Get an Expert to Explain the Advantages
Lastly, you may have to bring in an expert to fully explain the benefits gained from mobile.
When it's time to genuinely talk mobile, set up a meeting with a mobile expert to talk about the profitable advantages and how mobile will benefit your business. With one hour of focused conversation on mobile opportunities, expenses, tactics and integration, a company will be in a much better position to make the right mobile decisions.
Convinced about the importance of going mobile?
Let us show you how efelle creative can help get your mobile website marketing and design project off the ground, gain more user traffic and bring your business more revenue. With years of creative, technical and marketing expertise, our team can help you reach your marketing and design goals with options you probably didn’t even know existed. We offer services in Seattle, Redmond, Bellevue and Tacoma, Washington. Call us at 206.384.4909 or use our online contact form to arrange for a free web marketing and design consultation.