Company News

Haley Weaver Posted by Haley Weaver on June 06, 2018

All Bark, No Bite: efelle creative Builds New eCatalog Website for 3 Howls Distillery

All Bark, No Bite: efelle creative Builds New eCatalog Website for 3 Howls Distillery

Sink Your Teeth into 3 Howls Distillery's Stunning New Website 

Nothing calls for a “cheers!” quite like our recent launch of 3 Howls Distillery’s bold new website. Inspired by the beauty of the Pacific Northwest and the Scotish legend of the Cü-Sîth, 3 Howls’ distinctive brand needed an online presence to match. The team at efelle was more than happy to help create a website that would maintain the unique style and voice of 3 Howls while emphasizing the product above all else.

Daring Design

As our design team set out to create a new look and feel for 3 Howls’ online presence, we took a few factors into consideration. First and foremost, we wanted to match the sleek yet edgy appearance of the liquor bottles themselves. Using textured elements like brushstrokes and a marble background, our design boasts depth without being too busy. We also helped steer the direction of the brand itself, moving away from the orange and black palette used on the original website, instead opting for muted gold paired with white, gray, and black.

An eCatalog With Edge


Because each of the 3 Howls liquor bottles has such character, our team knew the eCatalog portion of the site needed to match up. Not unlike the golden glow of a backlit bottle of rye whiskey, our design team pulled in warm gold color for the product title. Elevated by a dark background and eye-catching call-to-action buttons, each product page showcases the product itself above all else.

Highlighting the Brand Story


Located in Seattle’s industrial SoDo neighborhood, the team at 3 Howls takes pride in boasting a local feel with a national presence. Founder Will Maschmeier wanted to strike a balance between the two, leveraging the distillery’s unique Pacific Northwest roots while also appealing to a much larger audience. Our design features numerous calls to action throughout the site to inspire users to visit the distillery and pulls 3 Howls’ Instagram feed into the footer allowing the unique personality of the brand to shine through.

Looking for a Bold New Website for Your Business? efelle Has You Covered

efelle creative's award-winning Design and Development teams have decades of collective experience under their belts. We know the ins and outs of how to best show off your products and are ready and eager to help you upgrade your online marketing game. Call us at 206.384.4909 or contact us online to get in touch with our team to see how we can help.