Website Project Launches

Rebecca Ossello Posted by Rebecca Ossello on October 19, 2021

Armstrong Garden Centers Launches New eCommerce Website

Armstrong Garden Centers Launches New eCommerce Website

We’ve Launched a Brand New Website Redesign for California and Georgia Garden Center

About Armstrong Garden Centers

Armstrong Garden Centers is based in California with a sister garden center in Georgia. We were lucky enough to work on both of these sites for them. They focus on taking the guesswork out of gardening and offer a variety of eCommerce options directly on their website. Their team members pride themselves on quality and their ability to educate customers on all their gardening and landscaping needs.

Goals for Redesign

For this website, we wanted the two sister company sites to have a similar look and feel. Our main goals included:

  • Carry over design elements like fonts and colors from the two sites
  • Create informative product pages with unique icons

Website Design & Functionality Highlights

To convey how these garden centers provide education and helpful information to their customers, we made sure the product pages were as detailed as possible and included newly designed icons.

We used BigCommerce for their website and incorporated a custom field import tool (built by the team here at efelle), FreshClick product filtering, Modern Retail for inventory management and a connection with their in-store POS system. Modern retail also manages the in-store pickup and local delivery functions.

Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.