Website Project Launches

Rebecca Blake Posted by Rebecca Blake on June 20, 2022

Brand New B2B Website for Visual Options

Brand New B2B Website for Visual Options

We’ve Launched a Brand New Website Redesign for Tacoma Fabrication Company

About Visual Options

Visual Options is a Tacoma based company that creates and designs displays, signage, and mixed-media pieces for a variety of uses. They mainly work with trade show booths and retail displays, but they also offer digital printing, engraving, distribution, fulfillment services, and more.

They’ve worked with companies like the Seattle Kraken Team Store, LeMay Car Museum, and T-Mobile over the years.

Goals for Redesign

For this B2B website redesign, our main goals included:

  • Creating a professional and friendly website
  • Showcasing their services and case studies
  • Leaving options for eCommerce capabilities in the future


Website Design & Functionality Highlights

The design of this website needed to speak to the kind of company that Visual Options is. The team there is friendly, professional, approachable, and creative (which made them a dream to work with.) That meant the design took on elements of that personality as well.

This B2B website was developed on FusionCMS which really allowed for areas that could highlight the company’s services and case studies. Visual Options was also weighing adding some eCommerce options. Ultimately, they decided not to do that yet, but have that available should it come up again in the future.

Interested In Your Own B2B Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.