Website Project Launches

Adrianna Ovnicek Posted by Adrianna Ovnicek on May 17, 2018

Check Out this Design Our Team Delivered to Innovative Cycling Apparel Company DannyShane

Check Out this Design Our Team Delivered to Innovative Cycling Apparel Company DannyShane

We Recently Delivered a New eCommerce Website Design to Sportswear Company DannyShane

DannyShane designs, produces, and sells eye-catching cycling apparel that’s centered on both performance and sustainability. They came to us in search of a better design for their company’s website; the current site was feeling flat, and while it was easy to navigate and shop from, aesthetically it was failing to reflect the brand’s mandate for producing high-quality and innovative products.

Web Design Successes

The design we delivered to the DannyShane team offers a spark of personality to the brand’s web presence. With overlapping content areas, intelligent use of white space, full-width background imagery for call-to-action blocks, and tons of room to show off the brand voice through copy and photography alike, the new design gives DannyShane the sophisticated edge found lacking on their current website.


For this project, we designed unique spaces for each of DannyShane’s key messages and marketing initiatives. In addition to the homepage and product page designs, these spaces include an about page, a lookbook area, a testimonials area, and a blog.

To view more shots of our design efforts for this project, check out the DannyShane portfolio entry.

We Are a Seattle-Based Website Design and Development Company that Specializes in eCommerce Design

At efelle creative, we’ve been designing and building eCommerce websites since 2005. Our award-winning design and development teams are highly skilled at anticipating user needs, and they center their processes around UX-friendly principles. If you’re looking for a brand new website design to help accelerate product sales and make your brand stand out from the crowd, call us at 206.384.4909 or reach out to our team via our online contact form.