Architecture Firm Websites

Amanda Eldreth Posted by Amanda Eldreth on February 10, 2011

Client Spotlight - Crown Bees

 Client Spotlight – Crown Bees

Seattle Company Crown Bees is highly regarded as a leader in their industry.

Their unique business model and their passion for the industry quickly drove the company to new heights. With hundreds resources for agricultural professional and enthusiasts alike Crown Bees has built a reputation for innovation, success and overcoming all challenges with outstanding results. Crown Bees has seen unprecedented growth lately, much of it attributed to their new ecommerce website.

Some of the Challenges of their website were:

·         Complex and difficult to display information.

·         Search Engine Optimized (SEO) with a “young” domain

·         Ease of navigation

·         Finding and tracking statistics (website hits, unique visitors)

·         Ability to update content internally (no content management system)

How their new efelle website helped create a game changing website

Owner Dave Hunter of Crown Bees is really pleased with the outcome of the new website and was surprised at how reasonable the cost was. The design and presentation of their new website has a professional look and feel about it which quickly and efficiently attracts their target market and gets their message across while supporting their branding efforts. It is very clear the products and services they offer.

When asked what their biggest challenges Crown Bees thought they would face, Dave Hunter stated, “One of the challenges that we face is competing through organic search results. We have a great product and know that really just getting in touch with potential customers is really what will make the most difference”. Thanks to efelle the new website is not only easy to navigate, but very operational and has risen in traffic and amongst organic search results in the last month. An active owner Dave Hunter has used the consulting services included with his monthly web hosting with efelle to refine his content to drive as much traffic as possible. “I can easily access the content management system for my website, to edit and format text, make simple menu and navigation changes and upload and edit images for free from the comfort of my own office.” With Dave’s hard work combined with the tools made available to him with efelle, the Crown Bees website has seen DOUBLE DIGIT GROWTH in their web traffic over the last 30 days.

Objectives of the website

·         Showcase the positive environment impact of the Mason Bee
·         Educate clients about our full range of services and products
·         Display services in a logical and appealing manner
·         Build relationships with our clients so we get repeat business
·         Be found within the first few pages within Search Engines

Results since having the new efelle website

Since the Crown Bees website has gone live with efelle they have had twice the amount of inquiries thanks to the FusionCMS’ Form Builder tool. Furthermore the majority of all inquiries now come through the website. The FusionCMS Form Builder allows you to make these forms easily yourself, edit them at anytime and upload them to your website instantly instead of outsourcing it to another company.

Feedback from Crown Bee's regular clients show that they feel it’s a great improvement; they can jump online, easily navigate and get to exactly what they want instantly. Furthermore, clients can really delve into the website for more information on Crown Bee’s comprehensive line of unique products.

“Our new website is a living, growing, dynamic online marketing SOLUTION thanks to efelle -every time they make an upgrade to their FusionCMS software our website gets it for free so we always have the latest online technology and stay up to date with the technological world”, said Dave.

Since Crown Bees has had their new website, they have been drawing a substantial amount of traffic. Although still in its early days, they are already experiencing a great traffic increase compared to even their own early stages; their current traffic source statistics now show 46% from referral sites, 30% from search engines and 24% from direct traffic. These great results are the direct result of the new site structure and layout as well as the emphasis on SEO copywriting from identifying specific keywords relating to their services.

The FusionCMS ecommerce tool has made it easier for their clients to find the right products for them. various events and services they have to offer as well as give them many ideas and examples on how they could use best utilize their products; the FusionCMS ecommerce tool is the PERFECT, professional tool for easily displaying your products in a clean concise and SEO relevant way.

Where do you see your business heading now that you have an efelle website?

It is still early days but the main areas we see growth is in utilizing the power of our blogs. Creating dynamic and interesting information that talks to our specific niche markets on how they can use our services, as well as educate our customers with ideas, improve search engine ranking and increase sales by attracting new customers and getting past clients to buy again.

Crown Bees now has a Twitter account and a Facebook fan page and currently have approximately 100 fans already and thanks to the Facebook 'Like' button they are able to generate more leads and attention to their website. Both social media accounts are also linked on their website. However they are planning on getting more involved with social media in the future to help increase awareness, build customer relationships and utilize the power of viral marketing, implementing more of the advantages the FusionCMS modules and tools have to interact with Social Media sites.

When asked about their key lessons, Crown Bees found that it was important to make sure you have a clear plan: “Your message must relate to the design, functionality and feel of your website. Potential customers also need to be able to navigate and access all pages within your website… efelle achieved this for me by creating a website that was unique and professional that generated results at the same time!”

Products & Services Used in this Website Project:

·         FusionCMS Content Management System

·         CMS Dashboard & Real-Time Activity Log

·         Photo Gallery Module

·         BLOG Module

·         Social Media Plug-In for Content Syndication

·         Form Builder Module

·         Premium Web Design Services

·         SEO Copywriting Services

·         SEO Analytical Services 

Looking for help with YOUR business website?

Contact Seattle Web Design firm efelle today; with a decade of experience and hundreds of thrilled clients’ wordwide we’re here to help! Call 206.384.4909