Website Projects

Ryne Baerlocher Posted by Ryne Baerlocher on January 04, 2018

CMI Orchards Starts 2018 with Fresh Rebranded Website

CMI Orchards Starts 2018 with Fresh Rebranded Website

CMI Orchards launches a new, playful website that features beautiful Washington-grown produce and seamless web design. 

CMI Orchards gathers their produce from the valleys of the Columbia, Yakima, and Wenatchee rivers, where the combination of warm summer days, crisp nights, and abundant water access all converge to create a perfect atmosphere to grow some of the best fruit in the world. Along with apples, CMI grows pears, cherries, apricots and a handful of organics. CMI Orchards encompasses 13 separate brands and exports fruit to more than 60 countries worldwide. 

The Client's Website Design Needs

CMI Orchards began their redesign project with one main goal in mind; create a website that matched the standard they hold for their products. The site needed to be clean, simple, and fun to visit.

When CMI first came to us, they felt their current website was difficult to navigate and didn't truly represent their business. Along with our designers, CMI decided that they wanted their website to make the visitor feel like they were stepping into an orchard. Keeping the word "fresh" in mind as well as their new rebranding to create this beautiful website. Utilizing wood backgrounds, numerous pictures of fruit, and that beautiful masthead video, our designers were able to create a website that truly reflects the quality, freshness, and innovation of CMI Orchards. 


One of our favorite parts of this site is obviously the masthead video. It is very simple, yet it captures the beauty of CMI Orchards and gives the site a nice, welcoming feel. Beyond the homepage, the site's functionality and design make for a seemless user experience that is a vast improvement to the old site. 

Another aspect we were able to create in our design and using our CMS is trustworthiness. To establish this trust we featured videos of the team on the first page as well as clear product images and an easily updatable blog. Our FusionCMS allows for the team at CMI Orchards to easily update their info including new pictures, information, and any new products. 

For CMI Orchards, they had recently gone through an entire rebrand as a company, with a new logo and color-scheme to follow. We were happy to continue this rebrand for their website and love helping brands do so! Whether you've gone through a rebrand, or need help starting one, we can help at any part of the way. 

Going through a rebrand and need your web presence to match?

efelle can help! Head over to our Contact Us page or give us a ring at 206.384.4909; we'd love to chat!