Architecture Firm Websites

Kerry Sweeney Posted by Kerry Sweeney on February 11, 2013

Does Your Website Design Speak to Your Ideal Customer?

Does Your Website Design Speak to Your Ideal Customer?

Redesigning for the Ideal Customer Increases Web Traffic and Conversions

While most websites Target your Ideal Customer with a Professional Web Designdo a good job of designing for usability and have made user-friendly mobile versions, few realize how important it is to target design elements towards the most valuable visitors: those most likely to covert to customers. So, how do you tweak your website to speak to those customers, engage their interests and cover them to paying customers? First,you need to know who to target.

Identifying the Ideal Customer

Obviously, your ideal customer is a paying one, but to target your website, you need to be more specific. A photographer's website should appeal to families and engaged couples. A copywriter's website should be targeting blogs, website owners and SEO organizations.

Although your product or service can appeal to a broad range of interests, there are likely certain core customers that are most likely to convert. Those are the customers your site needs to engage the most.

Solving Problems Coverts Customers

Targeting your web design means making it clear how your product or service solves problems for the ideal customer. What are the needs that your product or service fulfills? What problems do they solve? Information should be available on your site that points to solving to those problems. That way, when prospects search Google for solutions, your site is more likely to be one that pops up in the search.

Generally, that means targeting content to the ideal customer without being self-serving. If you use your blog as an advertising platform for your services, you lose a chance to create feelings of trust and gratefulness in the minds of visitors. Your blog entries may include a call to action highlighting your services, but the focus should be on solving the readers' problems, whether the solution involves your organization or not.

An unbiased, helpful blog should be part of your website,but it's not the only solution to drawing customers in. Online tools like calculators, video tutorials, directories of important facts and other tools also bring users closer to a solution. The result is a feeling of relief in finding solutions, a sense of trust that you are an expert on the topic, and a planted seed of reciprocity. Visitors who are grateful for the help your site offers are more likely to convert.

Getting More Conversions

Once you tailor your content to attract more visitors, you need to focus on converting them to customers. Create as few distractions as possible on your site to funnel visitors towards the goal of conversion. Too many choices trap visitors with indecisiveness, making them less likely to connect with your conversion goals.

Ideally, visitors should have access to your contact information, signing up for a mailing list, tools targeted to help your ideal customers and a blog where visitors can learn more about how your services or products can solve the problems they face.

Make sure the resources on your website are clear and easy to navigate. Use clear calls to action that tell visitors exactly what they should do to reach particular goals such as signing up for a newsletter,reading the blog, using site resources, or securing more information on your products or services.

Let our web design experts redesign your site to engage visitors and create more conversions.

At efelle, our design experts have the experience and knowledge to redesign your site for maximum conversions. Call us at 206.34.4909 or use our online contact form to learn how our design team can help you convert more visitors.

See Also:

Why You Shouldn't Put Off Your Website Redesign

How a Modern Website Design Can Help Your Business