Website Project Launches

Haley Weaver Posted by Haley Weaver on October 04, 2018

eCommerce Website for All-American Water Ski Brand is Now Live

eCommerce Website for All-American Water Ski Brand is Now Live

Bold Imagery and Unique eCommerce Integrations Are the Foundations of the Edgy New Website for Radar Skis

The high-energy team behind vibrant water sports brand Radar Skis recently approached our team looking for a website to capture the brand’s vibrance and history while also making products available to direct consumers and wholesale purchasers alike.

We were stoked to be a part of this project—not only is it an energizing experience to be in the same room as the Radar team, we admire their respect for and dedication to crafting quality products. Radar even has its own lake and laboratory in which the Radar team engineers its innovative and high-caliber product line.

Key Design and Development Features


We designed the Radar Skis website around the company’s stunning visual content. Not only do they have great shots of their equipment—which often provided inspiration for accent colors used around the site—their lifestyle imagery and videography practically jump off the screen.


On the eCommerce end, we created an easy-to-navigate user flow that makes exploring products and company information a breeze. Smart category filters let users get granular in their hunt, while tabbed content on the product detail pages help reduce page scroll and keep information organized in a UX-friendly manner.


Lastly, we worked in an eCommerce integration with Quivers, an order fulfillment application that allows Radar to connect retailers with end users.

For a full breakdown of our efforts on this project, visit our Radar Skis portfolio entry.

We Are eCommerce Web Design and Development Specialists

At efelle creative, we’ve been in the business of crafting eCommerce websites for well over a decade. Our team comprises experts in all things user experience, responsive design, and custom builds. And we don’t stop there—we can help you optimize for conversions and get noticed with fine-tuned SEO strategies. If you’re looking to give your online store’s sales a boost, reach out today and let’s chat. You can hit us up at 206.384.4909 or his us up via our online contact form.