Company News

Fred Lebhart Posted by Fred Lebhart on March 31, 2011

Efelle Media Announces Flowerama

Efelle Media announces new web design & development client: Flowerama

Seattle web design firm developing ecommerce website for Flowerama

We are pleased to announce Flowerama as a new client! Flowerama is the largest privately owned flower franchise in the United States and has been an established brand in the floral community for over 50 years. 

ABOUT Flowerama

Frink’s Green House, Inc., was founded in 1952 by Maurice and Herbert Frink, son of a Waterloo, Iowa florist. Their first attempt at wholesale growing came with the development of a 50,000 square foot greenhouse operation located in nearby Cedar Falls. The company’s facilities were expanded to include the second 60,000 square foot range in Waterloo in 1965. The Frinks eventually became suppliers for more than 250 retail outlets primarily in Iowa, and in several other Midwest states.
After many years of servicing the rather unpredictable retail floral shops and supermarket chains, it became increasingly obvious that in order to develop stable consistently dependable outlets, a fresh, new marketing approach had to be implemented – eventually this is what led to the Flowerama Mobile Merchandiser and eventually Flowerama of America.


For Flowerama we are creating a brand new ecommerce website design based on market research for their demographic...the design will be elegant, professional and robust in features that include franchise management, location management, and integrated product SEO.  The Efelle Media website content management system, which includes an easy online marketing dashboard for control of the entire website and all marketing activities, from tracking Google analytics to sending and reporting on email newsletter campaigns will be an integral piece of the equation – streamlining the technologies for optimal use with veritably little training.  The site will also be designed and developed with SEO best practices in mind, to ensure top placement in search engine results pages.
Stay tuned for the new website, coming very soon….


efelle is a Seattle web design firm specializing in online marketing,website design,ecommerce websites,website content management,search engine optimization and newsletter email marketing.  Our web and development team of 14 professionals is headquartered in our Seattle, WA office and have worked with hundreds of businesses since 2005.  We offer free consultations and are ready to help you with YOUR business' online marketing; phone 206.384.4909 or contact us today to learn how we can help increase your revenue!