Website Project Launches

Catherine Blake Smith Posted by Catherine Blake Smith on January 11, 2022

Exquisite Crystals Launches New BigCommerce eCommerce Website

Exquisite Crystals Launches New BigCommerce eCommerce Website

We’ve Launched a Brand New eCommerce Website Redesign for Crystal Shop

About Exquisite Crystals

Exquisite Crystals is a small, family-owned crystal company started in 1999 and based in Vancouver, Wash. The company prides itself on high-quality specimens and huge inventory. With more than 20 years of experience in the crystal industry, the Exquisite Crystals team knows what they’re talking about and wanted to share that vision on the eCommerce website.

Goals for eCommerce Redesign

For this eCommerce website redesign, our main goals included:

  • Showcasing the unique, one-of-a-kind products and the company’s commitment to sustainability
  • Creating a website that’s easy to navigate
  • Creating a more “exquisite” feel to the site that stays away from too much color as the brand has typically focused on black and white contrast


Website Design & Functionality Highlights

This eCommerce website was developed on FusionCMS for the base pages and BigCommerce for the product pages. On the BigCommerce side of things, it was important that we incorporate a few key apps for marketing and functionality. These apps included: Klaviyo, ShipperHQ, and Sezzle.

Our design team created a brand new logo for Exquisite Crystals. The visual design of the site and the logo was inspired by the idea of what “exquisite” really means. This brand had typically focused on using black and white in their branding, so we stayed away from too much color. After all, the crystals themselves bring quite a lot of beautiful colors to the site.

For more about this website and to see a before and after, visit our portfolio. 


Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.