Five Reasons Your Manufacturing Website Needs an Online Catalog

Five Reasons Your Manufacturing Website Needs an Online Catalog

Improve sales, customer satisfaction and sales efficiency with an online catalog.

Manufacturers with an online catalog really have the jump on customer satisfaction these days. In fact, the vast majority of business procurement specialists prefer to order supplies for their companies using an eCommerce site. Online ordering improves the customer experience, and manufacturers benefit from the arrangement in other ways. Here are five reasons to consider moving your manufacturing catalog online.

1. Greater Flexibility

An online catalog is much more flexible than a print one.Anytime you need to make a change, you can simply alter the eCommerce website.You can add new products, delete discontinued items or change prices without resorting to a long, involved reprinting process.

2. Sales Staff Efficiency

Companies that have not moved to online ordering put unnecessary burden on their sales staff. Sales people in these situations spend too much time inputting orders for business customers. When your catalog goes online, the consumer does most of the work, quickly and easily using the online interface.

Not only does an online catalog save sales staff time and effort, it also makes for happier customers. It leaves your sales staff free to concentrate on assisting customers with questions or problems. The natural result is improved customer satisfaction and service.

3. Appealing to Search Engines

At one time, the only way for businesses to find supplies was to research manufacturers and to contact them directly. Now, business consumers are much more likely to look for supplies through search engines.While a manufacturing website can be optimized to attract search engine attention, having the names and product descriptions for items in an online catalog improves the visibility of your website even more. Greater visibility means more website visitors, which translates to more sales conversions.

4. Better Business Consumer Experience

Business procurers prefer the online ordering experience for several reasons. First, it allows them to order any time, day or night, on their schedules and at their convenience. Second, they get the same high quality product information found a print catalog, only more up to date and accurate. Third, it saves time over traditional ordering methods while letting them monitor the progress of their order fulfillment.

5. Great Sales Analysis Tool

Measuring the effectiveness of print catalogs is difficult. There is no way of knowing which pages business consumers spend the most time on, or if they look at the catalog at all. Sales numbers become the only yardsticks to measure success, and they rarely tell the full story. In contrast, an online catalog can be monitored through online tracking that allows detailed analysis.The information collected makes it easy for companies to continually improve their catalogs, product lines and customer outreach.

Let our eCommerce web design experts create an online catalog that boosts sales and customer satisfaction.

An online catalog is only as good as its design and implementation. With more than 400 web designs in our portfolio, efelle has the expertise to build an effective online catalog for your business. Call 206.34.4909 or use the online contact form to order a free consultation with our eCommerce web design experts.

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