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Kerry Sweeney Posted by Kerry Sweeney on November 24, 2014

Grab More Attention with Interactive Images

Grab More Attention with Interactive Images

Grab More Attention with Interactive Images

Make your images more compelling to drive more traffic.

Images reassure searchers that you’re who you say you are. They tell visitors they have arrived at the right location. They can be entertaining and they are exceptionally shareable. Most of your competitors are doing the bare minimum when it comes to optimizing images for greater traffic. If you want to shine, you need to do more.

Compelling Images Need Your Attention

According to one study, 93 percent of Facebook’s most popular posts contained images. Another shows that 60 percent of consumers feel more willing to contact a business if it displays images on its website. A third study from Skyword shows that content with a compelling image is viewed almost twice as many times as content without. And Skyword nails it with the most important element of images – they need to be compelling.

There are two essential barriers to creating compelling images for online content. First, the most compelling images aren’t found on free photo sharing websites. The second obstacle is creativity. Website owners are so focused on business, they forget that success relies on attracting eyeballs the way magazines did before the web took over.

Take a Tip from Magazine Images

Grab any magazine off the shelf – what’s on the cover? It’s always a very large and compelling image. It’s usually one of a kind and can’t be found elsewhere. It often features a celebrity or very attractive individual. It may feature creative projects displayed in their best light, depending on the magazine’s subject matter. The point is that we see professional, high quality images. The magazines on the shelf today compete with the web and succeed at doing so because they know how to use images.

Surprisingly, it’s not that hard to create an image that mimics magazine format. A simple online tool like picmonkey or software like GIMP makes it easy to take a free image and enhance it with effects, text and other elements that inspire greater interest in the reader. This technique does more than just make a more compelling image. It also conveys information with the image when someone shares it, so the viewer can find his way back to your content easily. But you can also take that a step further, making images interactive.

Maps for Interactive Blog Images

We know readers like to scan. What if your blog image allowed them to find the core information they want on your page interactively? You could do it with thetag for images. You can find a free image map generator to make the job drop-dead easy. Such a tool lets you outline areas where a click or hover will create a desired action, such as a popup that includes additional information, a link to a section of the article or a link to another page. Some tools allow very fine-grained control of the clickable area. Suddenly, you’ve overcome the limitations of both cost and creativity in a single blow.

Let efelle creative show you the many ways we can help you enhance your marketing with web design.

Image maps are just one way to make more compelling images to support your inbound web marketing efforts. With years of creative, technical and marketing expertise, our team can help you reach your marketing goals with options you probably didn’t even know existed. Call us at 206.384.4909 or use our online contact form to arrange for a free web design consultation.