How Much Does A Website Redesign Cost?

Are you planning to redesign your website? Not sure how much it costs? 

Once you’ve decided to redesign your website, the excitement builds. You start looking at other websites, picking out what you like… but it’s almost like deciding on paint colors for the house you haven’t bought yet. 

Businesses can spend a little or a lot when it comes to revamping a stale website, and the final cost usually depends on a number of factors, including such variables as the total amount of pages being created, the level of design quality needed for those pages, and the overall level of technical difficulty associated with the buildout.

There’s no one set answer to how much a website redesign costs because there are a lot of factors to consider. Some projects entail a logo redesign, new website content and photography, and a whole new platform. Here are our top 4 considerations for budgeting for your website redesign: 

1. How Extensive of a Redesign Is Needed?

This is probably the most important factor when it comes to determining a budget. It’s crucial that you take a step back and objectively assess your current website and if it’s reaching your goals and telling your brand story. One of the biggest considerations is if your site is mobile responsive, meaning if you’re able to view on a phone or tablet. There’s no shortcut for this one - you’re going to need to start from scratch with the build so budget accordingly. 

2. How Will You Measure Success?

Is your redesign based off of purely looks and updating your site to your new branding? Or are you looking to increase traffic, build out a more robust eCommerce system on your site and increase conversions? When you understand the actionable goals that you are looking to achieve you can better understand how much you should allocate towards your website redesign. 

For example, if you want to take your B2B firm and go D2C and sell on your website for the first time with the goal to increase your market share, you should account for the design, content, and implementation it’ll take to add eCommerce to your website. 

3. What’s the Going Rate for Website Design & Development?

Once you’ve decided what you want to get out of your website redesign, you’ll have to consider what you’re willing to spend on it and the quality of the work you are hoping for. Offshore web companies can charge anywhere from $10 to $30 per hour, while higher-end US firms can charge anywhere from $60-$250 per hour or more.

Web design firms you contact should give you an itemized estimated breakdown of the costs involved. Whether it’s based on cost/hour, milestone completions, or broken out into monthly costs, you should have an estimate broken out. The most important thing is to be aware of all the potential costs—usually based on time—that might be incurred so that you are not surprised by the final bill.

4. Are You Willing to Pay a Little Now and A Lot Later?

It’s a hard question to ask but you must know that the temptation is there to go the cheap route. But what we’ve seen time and time again is that when you take the cheapest option, it ends up costing you more in the long run. Poor coding, templated designs that don’t convert, and difficult systems make for a poor decision and cause you to end up spending the money you should’ve spent on the first redesign + the money you lost on the cheap site. 

Our goal with every website is to have it paid back within months so you’re able to see immediate ROI on your website project.  There’s a reason firm’s work takes a little longer and costs a little more - because it’s being designed for you specifically with high quality coding and SEO, and it’ll produce that ROI you’re looking for. 

Are You Ready for A Website Redesign? 

As an agency, we can work with you to scope out the best option for the most results on your website.  Contact us at 206.384.4909 or send us a few details so we’ll connect you with one of our expert digital strategists.