How to Communicate ReOpenings to Customers
4 Things to Remember When Reopening Your Business During the Pandemic
The past few months have brought a new way of thinking to many people, and a lot of changes in the way we do business.
As stay-at-home restrictions begin to ease and some areas are reopening, retailers and businesses are preparing to welcome customers back into their stores, restaurants, and places of business. We wanted to share a few things to remember when you’re sharing about reopenings to your customers.
1. Add an Announcement to Your Website
Change your masthead/hero image, add an announcement bar, or create a landing page to share how you’re planning on opening and what changes your customers need to be on the lookout for. Without a brick and mortar store to go to, users are looking for a home base of sorts that can be found in your website.
When adding an announcement to your website, remember to make sure your email, chat, or phone number are easily accessible for users in case they have further questions.
2. Make Updates on Social Media
As we’ve seen an increase in users’ time spent on social media, a lot of users are looking to social media platforms as a way to hear from their favorite businesses. As things are changing for your business, update all your social platforms with consistent content.
Remember to make sure you are putting the same information out on all of your social media platforms so there is no cross-platform confusion.
Our recommended platforms include:
- Google My Business
Our clients Juniper Flowers did a great job sharing about how they plan to open up their business and what precautions they're taking on their Facebook page. Their use of emojis keeps it light-hearted but is informational and helpful.
3. Share Directly with Customers via Email
If you have a newsletter or email subscribers, take advantage of this to share updates with your most loyal customers first. Emails also allow you to share a lot of information in a more personal way with your subscribers, and can even provide a more personal approach letting users know how excited you are for your loyal customers to be back.
4. Post Signs In and Around Your Store
As your customers start making their way back into your business, remember to maintain the consistency about your guidelines with in-store signage as well. Post signs outside and inside of your store so that customers can know what to expect.
Remember this is a new time for everyone, so it's a time where over-communication, clear information, and listening to your officials will lead you in the best way to keep you and your customers safe.
Looking to Move Your Store Online?
We can help. As the pandemic continues, more people are choosing to shop online. At efelle, we've got years of experience helping clients add eCommerce stores in addition to their brick and mortar stores. Not sure what the next step is? Reach out to our team and we can get started.