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Leif Parcell Posted by Leif Parcell on August 13, 2015

Kickstart Your Online Presence with a Killer Blog

Kickstart Your Online Presence with a Killer Blog

5 ways to boost your online business with a mind-blowing blog

As the number of websites on the Internet nears one billion, the challenge new online businesses face is to stand out and be noticed. More importantly, once someone does stumble across your site, you’ve got one shot to tempt them with your content so they’ll want to come back. A killer blog is one of the best ways to get potential customers to keep coming back and to build your brand.

“Do what you do so well that they will want to see it again and bring their friends.” - Walt Disney

In this age of networking, you are the cart and driver of your new brand, so it’s crucial to start marketing the value of your knowledge, concepts and vision. Therefore, it is important that every business owner begin blogging in order to reap the benefits:

1.    Get customer feedback

Every online business owner should expect some challenges and to be prepared to fine-tune some aspects of the business before they get it right. The end goal though is to spend as minimal amount of time and money learning without shortchanging your business. The best ammunition you have in your arsenal are your customers, many of whom can be a wealth of ideas and information. Tapping into your customer base to gain feedback about your products, services or to get consumer insight is a great way to obtain topics for your blog that you know your customers will read. Once you begin networking and blogging, the sky’s the limit, and best of all, it’s free.

2.    Improve website search engine ranking

Even though blogging has been around for some time, many businesses are just starting to realize the actual impact blogs can have on their search engine optimization (SEO) marketing and campaigns. Business-related blogs are showing up everywhere, proof that blogging can be a very marketable and profitable SEO tool.

Blogs can have the following effects on your SEO campaign:

  • Help your business find its niche
  • Increase consumer traffic coming to your website
  • Raise your page rank and visibility
  • Search engines love blogs

Frequent blogging will ensure that your website is crawled more frequently than sites that don’t use blogs.

3.    Develop a unique and effective writing style

A good blog is a short written message. A great blog exhibits the strength of your relevant, keyword-rich content and the ability to attract inbound links. If you are struggling with writing a blog post that is simple, clean and interesting, with a few keywords added here and there, remember, practice makes perfect.

4.    Promote through social media

Even authors that write bestselling novels have to promote their books, so plan on investing some time promoting your business’s blog. One of the best places to get your content noticed is where we spend a good chunk of our time online: Social media. With over 2.078 billion active social media accounts and 80 percent of marketers already promoting their content on social media, it is an outstanding platform to get your blog and website seen. In addition, by connecting your blog to social media sites like Facebook, Twitter, and LinkedIn, you are not only promoting your site but you are also giving search engines one more thing to find when people look for your business.  

5.    Build your customer base

One reason why a lot of business blogs fail to make an impact on their target audience is the selfish obsession with their own products or services. They diligently go about updating their blog posts daily offering their newest services, discounts or latest product launches. That’s not exactly an ideal way to gain customers from blogging. Customers want answers, solutions, and new ideas; they don’t want to read a series surrounding praise of your products or services. Blogging is about giving insight and resolving problems for your target consumers.

Also, by using your blog content to stand out from the crowd, you can also build a much deeper connection with your target audience. The businesses that are drawing thousands of readers to their websites are also the ones profiting by making huge sales with the referral traffic from their blogs.

Blogging is free, can be linked directly to your website domain, provides value to your target audience and is an effective way to build your online business and brand. Combining all of these key elements to develop your business blog will help ensure that you are maximizing your posts’ performance over time and there is no better time to start than the present.

Ask us how to maximize your consumer base and boost your business's online presence with a blog.

Let us show you how efelle creative can help your blog achieve the results you want, gain more user traffic and bring your business more revenue. With years of creative, technical and marketing expertise, our team can help you reach your marketing and design goals with options you probably didn’t even know existed. We offer services in Seattle, Redmond, Bellevue and Tacoma, Washington. Call us at 206-384-4909 or use our online contact form to arrange for a free web design consultation