Online Marketing

Rheena Stirm Posted by Rheena Stirm on April 09, 2015

Lights, Camera, Action!

Lights, Camera, Action!

Lights, Camera, Action!

Move over Steven Spielberg, the next Oscar could go to your next marketing video.

Not since the golden age of the silver screen have audiences been captivated by entertainment. No, it isn’t a new television show, or a blockbuster movie, it is the growing trend of video marketing. If you’ve heard the term viral, then folks, that is what I am talking about.

Digital marketing agencies are getting pretty remarkable at integrating business products or services with great storytelling, and some of the very best viral video ads have taken the viewer on an adventure rather than subjecting them to a boring sales-pitch.

Marketing is as much an art as it is a science, and with the advent of video, the best will defy our expectations and push the digital boundaries.

Capitalize on video production

Digital media analytics company comScore profiles the trends that will impact our ideas about connecting with consumers and how they access services or purchase products more easily.

“Online video is predominantly viewed on desktops”, comScore says, “but mobile is starting to show its hand too. We’re watching over 10 videos a day on average and 9 percent of us watch video on a smartphone every day. Video isn’t just a great way to get a message across, but it’s also relatively easy and cost-effective to produce these days.” Digital Future in Focus

The digital landscape is changing so quickly that marketers need to keep abreast of the latest information available in order to make agile determinations on how to stay one step ahead of the competition.

Video and Social Media

The process of integrating a video campaign onto social network platforms has become more simplified in the last year, which means you can now precisely target the market you want, thus giving your campaign the right type of visibility.

The most recent example of this streamlining was earlier this month when Facebook launched new video embeds and comment syncing. You can now embed a Facebook video into your blog post in a similar way in which you can embed a YouTube video. Leaving the power in people’s fingertips can be an extremely effective tactic. Social media gives your marketing campaign a platform in which it can succeed or fail.

This is the reason why video has become more a part of social media‘s existence than ever before. From Twitter’s video addition Periscope, to Instagram’s video feature, to Facebook’s new video embeds, video is a hot ticket.

Here’s a look at some of the most compelling reasons on video marketing and its trends for this year and 2015.

Video marketing is an excellent way for brands to really stand out from the typical text-based marketing campaigns that are launched every day. When performed correctly, video marketing can help your brand reach potential consumers and convert them into loyal customers.

Now is the time to get your video campaign off the ground!

Let us show you the many ways we can help you enhance your brand with an EFFECTIVE video marketing campaign. With years of creative, technical and marketing expertise, our team can help you reach your marketing and design goals with options you probably didn’t even know existed. Call us at 206.384.4909 or use our online contact form to arrange for a free web design consultation.