Company News

Tessa Wuertz Posted by Tessa Wuertz on January 26, 2018

Mountain Madness Has Partnered with efelle to Design their Website

Mountain Madness Has Partnered with efelle to Design their Website

Seattle's Most Well Known Adventure Company is Redesigning Their Website

Mountain Madness, one of the most well known mountaineering companies in the world has decided to redesign their website and partnered with efelle to design it. Whether someone’s never touched foot on the base of a mountain, or has a few of the Seven Summits in their back pocket, Mountain Madness is the passionate and enthusiastic team that makes these trips happen.

The goal of the new website is to design it to have a more friendly UX that allows for easier navigation of all of the different offerings from Mountain Madness. From beginner climbs to new custom treks, Mountain Madness does it all, which translates to a lot of necessary information on their website.

“It’s important to focus on the individual we are trying to reach, and think about the information they want to see,” noted Ariana, one of the designers on the project.

Our team is looking forward to designing a website that creates a customer experience that truly embodies the brand and passion of Mountain Madness.

The current CEO Mark took over the business in 2008 after guiding with the company over a decade. After our first meeting with Mark and his team, it was evident what set them apart from the rest of the mountaineering companies. “We specialize in each experience,” Mark noted when talking about the small group setting his team likes to have in order to create a great experience for everyone.

We had our kick-off last week and cannot wait to create a beautiful website for our friends at Mountain Madness.