New BigCommerce Website for Midwest Tungsten Service
We’ve Launched a Brand New eCommerce Website for Product Manufacturer
About Midwest Tungsten Service
Since 1958, Midwest Tungsten Service has been passionate about supplying the best possible products to its customers. Based out of Illinois, the MTS team manufactures materials for vacuum evaporation as well as electron beam gun parts.
With such an extensive history in the industry, MTS has one of the largest libraries on tungsten in existence.
Goals for eCommerce Redesign
For this eCommerce and professional services website, our main goals included:
- Create more consistency between the informational and eCommerce parts of the site
- Add more imagery and contrast, so the site is visually appealing
- Integrate apps and custom calculators for the MTS team’s unique needs
Website Design & Functionality Highlights
For this eCommerce website redesign, it was important that the site was more visually appealing and cohesive. We incorporated more imagery on the site and added contrast between dark and light spaces to make the content pop. Our designers also created new navigation and contact form icons for this site.
The site was developed on FusionCMS and BigCommerce. This allowed the client to seamlessly combine the informational side of their site with the BigCommerce side so visitors could navigate both without roadblocks. We even developed a custom search function so that the two sides of the site could be found in one place.
We incorporated apps like Shopper Approved, Jotform, and Hubspot. Our team also created custom calculators for welding, weight, and dimension.
For more on this eCommerce website redesign and to see a before and after, visit our portfolio.
Interested In Your Own BigCommerce Website Redesign?
We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.