Website Project Launches

Rebecca Ossello Posted by Rebecca Ossello on November 17, 2023

New eCommerce Website for Midwest Laser Specialists Inc.

New eCommerce Website for Midwest Laser Specialists Inc.

We’ve Launched a Brand New Website Redesign for Illinois-based Printer Sales and Service Company

About Client

Midwest Laser Specialists Inc. is a family-owned and operated printer sales and service business that has been serving the Chicago area for over 30 years. They take pride in providing flexible pricing and delivering faster, more personalized services. This eCommerce website was developed on BigCommerce and FusionCMS, a content management system. By using these two systems, our team created a website that highlights both sides of their business — sales and service/repair.


Goals for Redesign

For this eCommerce website redesign, we had the following goals:

  • Create clean layouts with more negative space
  • Use colors from the new logo as muted background colors with image overlays
  • Include more vibrant colors on buttons and icons


Website Design & Functionality Highlights

In designing this eCommerce website, our team prioritized the integration of ample negative space to achieve a cleaner and less cluttered feel. We opted for muted logo colors in the backgrounds across the site while employing more vibrant colors for buttons and accents to highlight and emphasize key elements.


This eCommerce website was developed using both BigCommerce and FusionCMS, a content management system. BigCommerce served as the platform for product management and sales, while FusionCMS was employed to showcase all company-related and informational pages.


For more information on this website redesign and to see a before and after, check out our portfolio.

Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.