Website Project Launches

Rebecca Ossello Posted by Rebecca Ossello on February 07, 2024

eCommerce Website Redesign Launch for Custom Jewlery Store Baraka Gems

eCommerce Website Redesign Launch for Custom Jewlery Store Baraka Gems

We’ve Launched a Brand New eCommerce Website Redesign for Seattle Custom Jeweler

About Client

Nestled in the heart of Seattle’s Ballard neighborhood, Baraka Gems is not just a jewelry store; it’s a beacon of hope and generosity, founded on the principles of integrity, client satisfaction, and philanthropy. Baraka gems, blends luxury with a mission for positive change, supporting orphaned children worldwide through their non-profit, A Ring of Hope.

Goals for Redesign

For this eCommerce website redesign, our main goals included:

  • Enhancing mobile optimization
  • Implementing a high-end, clean, and elevating design to match their boutique, designer brand identity
  • Streamlining eCommerce with Shopify and integrating POWR forms and Instafeed

Website Design & Functionality Highlights

For the design of this eCommerce website, our design team focused on capturing a sophisticated and refined aesthetic that mirrors their upscale and bespoke offerings. Our team selected a theme that offered enhanced control over mobile views, ensuring the site not only looks sophisticated but also provides a seamless experience on mobile devices. The integration of custom photography, provided by Baraka Gems, further accentuated the quality of their jewelry pieces, contributing to a visually stunning online presence that captures the essence of their brand.


This website was developed on Shopify, utilizing its flexible theme options to create a user-friendly eCommerce platform that showcases Baraka Gems’ extensive range of products available for immediate purchase, as well as their custom options and services. The addition of POWR forms for dynamic contact forms and the Instafeed App for showcasing their IG feed directly on the site enhance and streamline the user journey. We are conducting ongoing PPC management, alongside quarterly SEO reviews, and continued site support.

For more information on this website redesign and to see a before and after, check out our portfolio.

Interested In Your Own eCommerce/Professional Services Website Redesign?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.