Website Project Launches

Catherine Blake Smith Posted by Catherine Blake Smith on May 09, 2022

Northwest Outdoor Lighting Launches New FusionCMS Website Redesign

Northwest Outdoor Lighting Launches New FusionCMS Website Redesign

We’ve Launched a Brand New Website Redesign for Outdoor Lighting Company

About Northwest Outdoor Lighting

Northwest Outdoor Lighting is an award-winning, family-owned and operated company. They’re experts on all things outdoor lighting, landscaping, and maintenance. They have over 25 years of experience and have done installs across the globe. They love helping their clients with unique and elegant designs for residential or commercial properties.


Goals for Website Redesign

For this website redesign, our main goals included:

  • Design a website that matches their elegant, premium style
  • Communicate the collaborative, detail-oriented nature of the company
  • Provide more detailed templates for portfolios, spotlights, and more


Website Design & Functionality Highlights 

The design of this website was really key. We wanted to ensure that the site visually spoke to the professional, affluent, elegant, and premium style of Northwest Outdoor Lighting’s brand and services.

The website is built on FusionCMS which allows for more detailed templates to highlight the image galleries, before and after shots, and spotlights. We also incorporated new pages for blogs, bio pages, and resources. We’ve already seen a 400% increase in website traffic since we began marketing for them in fall 2021! They’ve been a dream client to work with for us and we’ve appreciated their generous spirit.

For more on this website redesign and to see a before and after, check out our portfolio. 


Interested In Your Own Professional Services Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.