Professional Services Website Redesign Launched for Benefit & Retirement Solutions Group First Hill Trust Company
We’ve Launched a Brand New Website Redesign for Seattle Financial Services Company
About Client
With over 40 years of expertise in employee benefits administration, First Hill Trust Company and its subsidiaries have served as trusted partners for over 600 clients nationwide. Their commitment to personalized solutions, collaborative partnerships, and innovative strategies ensures comprehensive coverage and exceptional support for employee benefits plans.
Goals for Redesign
For this website redesign, our main goals included:
- Consolidating three legacy brands into one cohesive identity
- Modernizing website design while conveying trust and experience
- Creating a calming aesthetic with brand colors and nature imagery
- Streamlining content management system for effortless updates
Website Design & Functionality Highlights
For the design of this website, our design team focused on merging three legacy brands into one cohesive identity while modernizing the overall aesthetic. Leveraging the client's brand colors of dark green and gold, we aimed to evoke a sense of trust and experience through a warm and calming visual experience. Nature imagery, including pathways and trails, was strategically incorporated to guide visitors through their journey, emphasizing the collaborative partnership between them and their users.
This website was developed on FusionCMS, a content management system. Our team customized FusionCMS to align seamlessly with the design, ensuring a user-friendly interface for easy content updates and maintenance. By streamlining the CMS without unnecessary features, we prioritized simplicity and efficiency, allowing First Hill Trust to manage their website effortlessly.
Interested In Your Own Professional Services Website Redesign?
We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.