Website Project Launches

Rebecca Blake Posted by Rebecca Blake on July 30, 2021

The Pack Shack Launches New eCommerce Website

The Pack Shack Launches New eCommerce Website

We’ve Launched a Brand New Website Redesign for Wildland Firefighters Gear

About Client

The Pack Shack started in 1985 when Karen, the owner and founder, noticed that there was a lack of gear that wildland firefighters need. The Pack Shack focuses on high-quality craftsmanship from their group of dedicated sewers and superior customer service.

Goals for Redesign

The goal for the redesign was to modernize the brand while still connecting it back to its long history. More specific goals included:

  • Updated logo that still pays homage to previous logo
  • Modernized branding with an outdoorsy feel
  • New website that incorporated eCommerce and news content in one place

Website Design & Functionality Highlights

The new logo and colors drew on earth tones and paid homage to the old version of the logo while still updating The Pack Shack to a more modern look. Our design team really focused on getting across the environmentally conscious feel of their brand while connecting it back to the many years of history that The Pack Shack has.

For The Pack Shack website, we used a combination of Fusion and BigCommerce. Fusion really allowed them to manage all their non-product content in semi-custom layouts. BigCommerce organized and displayed the categories and product details while also managing the entire check out process.

Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.