Online Marketing

Fred Lebhart Posted by Fred Lebhart on December 14, 2009

Understanding Search Engine Optimization

Understanding Search Engine Optimization

As web designers, we are tasked with creating usable websites that are pleasant to view and navigate while still providing a search engine friendly structure which appeals to a "robot" or "spider" rather than a human. This is the concept of Search Engine Optimization, or SEO.


It is easy to confuse Search Engine Optimization with Search Engine Marketing and many times the terms are used interchangeably because they work together so closely. Both are needed for a successful website. It makes no sense to optimize your site and not market it, as well as it does not make sense to market a website that is not optimized for your marketing efforts.
The chart below illustrates this relationship:

A key factor to note is that optimizing your site for search engines is actually part of the website design process. But the optimization can not be completed until you have begun to establish your search engine marketing strategy.

Example: implementing key phrases into your website is part of optimization (SEO) and web design, while choosing the key phrases is part of marketing (SEM).

How can we help your business?

EFELLE MEDIA has been providing Web Site Design and Search Engine Optimization services for our clients since 2004, and still has our original client ranking #1 for their chosen key terms almost 6 years after the project went live!

To speak to one of our online marketing consultants please call 206.384.4909 or use our online contact form.