Understanding Website Bounce Rates
Understanding Website Bounce Rates
What is a Bounce Rate and why is it important to your online marketing efforts?
A good advertisement or a well-placed link will draw lots of traffic to your website’s landing page. At this point, your goal is to hold the attention of as many visitors as possible, drawing them to the other sections of your website. A great Web designer will create a landing page that will direct visitors to good pages within your site that are relevant to the advertisement that first caught the interest of your visitors. Such a website is said to have a low bounce rate.
Accordingly to google, bounce rate is "the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”
So how is a website’s bounce rate calculated?
A website’s bounce rate calculates the percentage of visitors that leave the site after only visiting the landing page. This means that they chose to click a link that led away from the initial website or chose to search for something different altogether. The bounce rate is calculated by dividing the number of visitors who viewed only one page by the total number of visitors to the website.
...what does that mean?
A low bounce rate means that many of a website’s visitors were interested in the various links and topics that directed them to pages within the website. These visitors found the design of the landing page relevant to the ad or link that led them there and relevant to their interests. A high bounce means the opposite: Visitors may have been bored or disappointed in the landing page.
Why is it important?
A high conversion rate is the result of a low bounce rate, and conversion is what brings in customers and leads. The goal of any Web designer—from Seattle to New York—is to convert as many visitors as possible and bring down the bounce rate. Conversion will improve your SEO by making your links more popular, increasing the likelihood of repeat business from landing page visitors.
Web design is not only about capturing a reader’s attention, but it is also about holding and directing a reader’s attention. Our team of experienced web designers and online marketers incorporate both artistic aesthetics and keen marketing knowledge to drive not only web traffic, but also website conversions. By creating a website focused on low bounce rates and high conversion rates, we can help increase revenue for your business.
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