Project Launches

Adrianna Ovnicek Posted by Adrianna Ovnicek on December 05, 2018

We're All Revved Up Over Hatton Marine's Bold New Service and Sales Website

We're All Revved Up Over Hatton Marine's Bold New Service and Sales Website

We Just Launched a New Sea Vessel Catalog and Service Website for PNW-Based Hatton Marine

At efelle creative, we’re all about companies that love making a splash. Literally. If you’re a regular follower of our blog, you’ll notice that we launch a LOT of website projects related to all things water—from ocean fare and fish to boating parts to watersport accessories, we’ve done it all. (We kind of rule the seas around these parts.)

Needless to say, we were stoked to hop on board with the Hatton Marine team for their new website design and development project.

Project Background

When Hatton approached efelle, they were looking for a website that would better capture the breadth of their repair, installation, and customization service offerings while also fully communicating the Hatton team’s dedication to their customers and the expertise of their crew. Additionally, Hatton was looking to streamline and optimize their online catalog so it could be easily augmented with eCommerce functionality down the road. Lastly, they were looking for a modernized web presence to boost employee recruitment efforts.

Website Design and Development Efforts

Our design was dually inspired by Hatton’s nautical-themed logo and their team’s desire for a fresh, clean website lush with bold elements and lots of white space. We paired fresh, ocean blue elements with bursts of yellow and white throughout the site, and then grounded the whole lot with a solid, deep charcoal hue for the primary text color.

The catalog pages are easy to explore and cleanly laid out. Filtering options on the category overview pages make finding products easy, while the product pages themselves are bright, readable, and leave plenty of room for the Hatton team to wax poetic about every great feature.

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Calls to action are used judiciously across every relevant page, steering users toward custom quote and contact forms. Hatton’s number is also a regular feature so that potential customers always know where to direct inquiries.

The design and development effort for this project also included user-friendly service pages, an About page template that can also flex as a careers page option, a Projects section showcasing Hatton’s previous work, and more.

For a fuller breakdown of our work on this project, visit the Hatton Marine portfolio entry.

Looking for an eCommerce or Professional Service Website for Your Marine-Centric Business?

At efelle creative, we’ve been designing and developing websites for well over a decade. We specialize in eCommerce websites that convert browsers into buyers and are pros at shining a light on services of all kinds. If you’re looking for a website that’ll float your customers’ proverbial boat, reach out today. You can reach us at 206.384.4909 or via our online contact form. We’re looking forward to hearing from you!