eCommerce Marketing

Fred Lebhart Posted by Fred Lebhart on November 17, 2022

Why You Need Buy with Prime For Your eCommerce Website

Why You Need Buy with Prime For Your eCommerce Website

It’s no secret that eCommerce companies are struggling. They’re faced with supply chain issues and slowed economic growth. That means this is really the time to hone in and adjust your eCommerce strategy for 2023.

One way that we’re helping our clients make their eCommerce websites more profitable is by incorporating Buy with Prime. Let us walk you through why we like this new feature and how it can help improve your eCommerce website’s ROI.


What is Buy with Prime?

When it comes to purchasing online, people want the checkout process to be a breeze. It should be quick and simple, especially if someone is shopping from their mobile device. If you take too long or have too many questions through the checkout process, your customers can easily start to drop off.

If you add Buy with Prime to your website, you’ll benefit from how easy Amazon has made the process. Amazon is a giant in eCommerce, which means they know how to make the checkout fast, user-friendly, and convenient. You can benefit from that simplicity when you add Buy with Prime.

From the user’s perspective, it also adds an air of familiarity. People are used to how Amazon’s checkout process works and likely have already set up their address and preferred payment method. Instead of having to re-enter all that information into your website, Buy with Prime lets people click through to the checkout faster.

When you add this ease to your eCommerce website, you’ll get fewer abandoned carts and more conversions. It’s a simple way to increase your ROI.


Benefits of Buy with Prime

Here’s what you can expect from adding Buy with Prime to your eCommerce website and why we’ve started encouraging our clients to use it too:

  • Improved checkout experience
  • Fewer abandoned carts
  • Increased conversion rates for website visitors
  • Easier process for repeat purchases
  • Still have access to your customer’s information for further marketing
  • Can be incorporated with Fulfillment By Amazon
  • Increased customer trust in the checkout process

Overall, Buy with Prime is one way that smaller and mid-sized online retailers can benefit from the ubiquity of Amazon. People are familiar with how the Amazon checkout process works, so using that on your site adds more trust and ease of use.


Want To Add Buy with Prime to You eCommerce Website?

If you’re ready to decrease your abandoned carts, we’re here to help. We’ve partnered with Buy with Prime to understand all the capabilities and how we can make them work for our clients. Reach out to us to get started today so that you can hit all your 2023 revenue goals.

To learn more about eCommerce strategies we’d recommend for 2023, check out this article from Amazon Buy with Prime that our team was featured in.