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Fred Lebhart Posted by Fred Lebhart on July 23, 2012

How Law Firms Can Get More Clients with Social Media Marketing

How Law Firms Can Get More Clients with Social Media

Leverage social media to attract more clients to your law firm

Up until fairly recently, law firms didn't take social media seriously. But that has changed. According to a recent American Bar Asociation many leading law firms in the United States use social media and social networking as part of their overall promotional strategy. What's more, 49% of the law firms surveyed in this report stated that blogging and social networking initiatives generated new business leads.

Why Go Social?

Social media has become a staple in people's everyday lives. By getting active in social media, you can communicate with existing clients, get the attention of potential clients, and enhance your search engine visibility. And greater search engine visibility means more website traffic, leads, and clients. Creating informative videos and articles to share via social media can also boost your credibility and position you as a thought leader. Here are some tips for making social media marketing work for your law firm.

Get Active on Q&A Sites
Become an active contributor on Q&A sites like LinkedIn, Quora, and Yahoo Answers. Answer questions that are relevant to your practice area and be sure to include a link back to your law firm's website. Q&A sites are an excellent source of leads because if people read your answers and consider them valuable, they may contact you regarding your legal services or refer you to others.

Leverage LinkedIn
With over 100 million users, LinkedIn is one of the fastest-growing social networks out there. LinkedIn is devoted to professional networking, so it's perfectly suited to the needs of law firms. To make the most of LinkedIn, create a company page for your law firm. Optimize your law firm's LinkedIn page for target keywords to ensure that it ranks well when people perform relevant searches on Google and other major search engines. Post updates on your LinkedIn page about your law firm, legal news, press mentions, etc.

Use Twitter
Post and share content that you think would be of value to your target audience and join relevant conversations on Twitter. Twitter helps you stay informed about what's happening in your industry, build relationships with media professionals who could give you publicity, and strengthen relationships with potential referral sources.

Create a Facebook Page for Your Law Firm
Create a Facebook business page and use it to post updates about your law firm. If you have a blog, connect it to your law firm's Facebook page so that your blog posts are automatically posted there. Consider uploading photos of your team members to your Facebook page, so potential clients can see what you look like and feel more connected to you on a personal level.

Market Videos via YouTube
Establish yourself as an authority in your practice area by creating a YouTube channel and uploading videos that feature you discussing relevant legal topics. If you get a lot of questions from your clients, consider answering those questions via video and uploading the videos to YouTube. Include a URL to your law firm's website at the bottom of your videos, so you can drive additional traffic to it.

Attract Clients & Grow Your Law Firm's business with Social Media

Social media marketing is an effective way to get your law firm noticed, build trust, and convert more leads into sales. For more information about efelle's social media marketing services or to request a free quote, call 206.384.4909 or fill out our online contact form to talk to a law firm social media expert.