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Fred Lebhart Posted by Fred Lebhart on August 24, 2012

5 Ways Ecommerce Businesses Can Use Video Marketing to Increase Sales

5 Ways Ecommerce Businesses Can Use Video Marketing to Increase Sales

Boost leads and sales for your ecommerce website with these video marketing tips.

Video marketing is an excellent way toVideo Marketing increase ecommerce sales. Unlike traditional TV ads, online videos don't interrupt customers. In fact, videos enhance the online shopping experience. Over 800 million unique users visit YouTube each month and 4 billion videos are viewed on the site each day, which tells us that there's a huge audience ready to consume online video content. So, how can you, an ecommerce business owner, convert browsers into buyers with video? Here are 5 ideas for doing just that.

  1. Answer frequently asked questions

    FAQs are a great place to start when you're making videos for your ecommerce website. While a FAQ video probably won't go viral, it'll give your brand a name and a face while ensuring that you won't have to answer the same questions over and over again for your customers. Embed your FAQ video into your FAQ page and refer customers to it whenever they ask you a question you've already answered. FAQ videos increase conversions because they eliminate confusion, which often prevents customers from making a purchase. Issues you might want to address in a FAQ video include delivery times, shipping options, payment methods, and return policies.

  2. Create videos that educate customers about your products

    Videos bring your ecommerce website's products to life like no other marketing method because they give your customers a 360-degree view of your products. Without being overly sales-y, create videos that educate customers about the products they're thinking about purchasing.

  3. Create videos about your products for existing customers

    Rather than trying to attract only new customers with your video marketing efforts, create videos that appeal to your existing customers, as well. If you enhance the buying experience for your existing customer base, they will naturally share your videos with others and in turn, help you attract new customers. For example, you could create how-to videos that help customers use your products more efficiently or in creative ways.

  4. Be unusual

    Forget bland promotional videos. Incorporate humor into your ecommerce website's videos à la Old Spice Guy or do something different that truly sets your brand apart.

  5. Hold a video contest

    Hold a video contest that requires your customers to demonstrate your products in use. Reward the winner with a gift certificate, one of your products or some other compelling prize. Video contests have the potential to go viral and spread your brand's message far and wide since people are likely to share their videos. Video contests energize your customers and put brand loyalists in the spotlight.

Promote Your Ecommerce Business with Video Marketing

Need help planning and executing your ecommerce website's video marketing strategy? efelle is an online marketing and web design & development firm based in Seattle that offers video marketing and distribution services designed to engage customers and drive ecommerce sales. Give our ecommerce marketing specialists a call at 206.384.4909 or fill out our online contact form to set up a free consultation!

See Also:

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10 SEO Tips for eCommerce Websites