March, 2016

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The Secret Recipe for Great Email Newsletters


Marc Takeuchi

Email marketing has been having a moment for several years and shows no sign of slowing—mostly because it really, really works. Email is a personal, direct way to communicate with potential customers and stay in touch with those who have expressed interest in or actively utilized your services before. You can share information, send out blog posts, let customers know about discounts or other offers, and generally ensure that you stay top-of-mind. read more

Which Web Analytics Actually Matter Most?


Fred Lebhart

If you've ever gazed with vacant eyes at an analytics dashboard, just willing it to make sense, you're going to want to pay attention. In this data-driven world, everyone is so focused on chasing numbers that often, we aren't even sure which numbers really matter—and which are simply noise. read more

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