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Why Social Media Optimization Matters


Jessica Bryant

Everyone knows that search engine optimization (SEO) is critical for businesses to thrive, but did you know that it's only one small piece of a much larger puzzle? More and more, customers are coming across new businesses via social media platforms. For this reason, savvy marketers must also prioritize social media optimization, or SMO. read more

Should You Consider a Mobile-First Website Design?


Jessica Bryant

One of the top design trends of 2017, mobile-first design is a fairly natural next step following a year when mobile browsing officially outpaced desktop usage. Customers are going mobile, marketers know it, and now, web designers are building for that. But what exactly does it mean to build mobile-first, and is it something you should consider? read more

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