Website Project Launches

Jessica Bryant Posted by Jessica Bryant on June 12, 2024

The SPARROW Launches New Hospitality Website on WordPress

The SPARROW Launches New Hospitality Website on WordPress

We’ve Launched a Brand New Website Design for Boise Boutique Hotel

About Client

The SPARROW in Downtown Boise offers a unique blend of modern boutique accommodations with a focus on local exploration. The hotel features guestrooms designed with locally inspired art and essentials for sightseeing, encouraging guests to discover the best of Boise.

Goals for Design

For this website design, our main goals included:

  • Creating a modern, easy-to-navigate design for quick booking
  • Highlighting the unique, locally inspired boutique aesthetic to reflect the hotel’s brand and local culture
  • Ensuring a fast turnaround for their soft opening
  • Utilizing WordPress to maintain consistency with their other hotel websites

Website Design & Functionality Highlights

For the design of this website, our design team focused on creating a modern and easy-to-navigate aesthetic that aligns with The SPARROW's unique boutique identity. We incorporated locally inspired art and visuals to embody the spirit of Boise and its surroundings, ensuring that the hotel’s commitment to local culture is reflected in every aspect of the site. The design emphasizes simplicity and user-friendliness, allowing guests to quickly and effortlessly book their stay while exploring the hotel’s offerings and nearby attractions.


This website was developed on WordPress, a content management system that aligns with their preference for consistency across all their hotel properties. WordPress supports quick updates and seamless integration with booking systems, crucial for meeting their launch deadline. The CMS allows them to manage content easily, update information, and maintain the site efficiently, providing a user-friendly platform that supports their ongoing needs.

Interested In Your Own Hospitality Website Design?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.