Website Project Launches

Jessica Bryant Posted by Jessica Bryant on June 18, 2024

New BigCommerce Website Launched for Scrub Pocket

New BigCommerce Website Launched for Scrub Pocket

We’ve Launched a Brand New Website Redesign for Connecticut Healthcare Retail Shop

About Client

Scrub Pocket, established in 2009 by an Emergency Nurse, is a small publishing company dedicated to providing healthcare professionals with quick, customized reference materials. Unlike generic pocket guides, Scrub Pocket focuses on creating smaller, content-specific references that fit the unique needs of each user. They also offer a variety of ID and badge card accessories that are designed and manufactured in their Connecticut office. Scrub Pocket’s commitment to customization ensures that healthcare professionals get exactly what they need, without unnecessary extras.

Goals for Redesign

For this eCommerce website redesign, our main goals included:

  • Enhancing load time for a quicker user experience
  • Creating a cohesive and matching design aesthetic
  • Integrating customer groups and wholesale discounts
  • Providing more product customization options

Website Design & Functionality Highlights

For the design of this eCommerce website, our design team focused on creating a cohesive, matching aesthetic that aligns with Scrub Pocket’s straightforward, professional identity. We avoided overly intricate elements, ensuring that the design flows and enhances the user experience. By emphasizing simplicity and functionality, we delivered a visually appealing site that showcases their products effectively.


This website was developed on BigCommerce, a content management system chosen for its robust eCommerce capabilities. BigCommerce enables the creation of customer groups and offers discounts for wholesale clients, providing Scrub Pocket with the flexibility they need. Additionally, we integrated the Zakeke app for product customization, allowing customers to personalize their purchases easily. This combination of tools ensures a smooth, efficient, and individualized shopping experience for healthcare professionals.

For more information on this website redesign and to see a before and after, check out our portfolio.

Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.