Enlightened Equipment is a Minnesota-based outdoor gear company specializing in lightweight camping gear and we redesigned their eCommerce website. In this redesign, we focused on streamlining the user experience, enhancing product presentation with custom options and videos, and optimizing it for mobile users. Our collaboration with Enlightened Equipment leveraged their familiarity with BigCommerce, enabling us to enhance site functionality and accessibility. This project showcases our approach to making eCommerce sites intuitive, engaging, and more accessible to a broader audience. read more